Saudi Arabia's NATIONAL HOSPITALITY CHAMPION
Adeera is a new kind of purpose-driven hotel group, with its roots in Saudi Arabia's rich hosting heritage and its sights set on transforming hospitality
Our Story
FROM SAUDI ARABIA, TO THE WORLD
In our land, hospitality has been thousands of years in the making.
Founded on Saudi Arabian soil, Adeera is launching to bring this rich hosting culture to the world. Harnessing Saudi Arabia's transformative energy and incredible instinct for welcome, to create the next chapter in a proud legacy.
Our ambition is in our name. Combining the Arabic words for "management" (Adeer) and "hometown" (Aldeera), Adeera is the first hotel management company to create a home for Saudi Arabian hospitality.
Adeera will bring together partners from across the PIF network with innovative collaborators from Saudi Arabia and beyond, to break new ground.
DEVELOPMENT
Develop a new legacy
Agile, entrepreneurial and free from legacy thinking, a partnership with Adeera is tailor-made for Saudi Arabia. By combining deep cultural insight with world-class hospitality expertise, our partnerships will keep owners and investors ahead of Saudi Arabia's opportunities.