With extensive expertise in leadership and an influential career, currently holding the title as the CEO of Adeera Hospitality Group, a contemporary hospitality company fully owned by PIF. Stefan Leser has held prominent roles such as Group CEO and member of the Board of Directors at Jumeirah Hotels and Langham Hospitality Group, and CEO at Katara Hospitality Switzerland AG. His distinguished career also includes key positions at Kuoni Travel Holding.

Stefan’s leadership is marked by his admiration for Saudi Arabian culture, which informs his approach to business as an industry thought leader. Stefan holds an MBA in Finance and Strategic Management.

Ahmed Alomair is a visionary Chief Brands Officer at Adeera Hospitality Group, fully owned by PIF. Celebrated for his expertise in strategy, brand building and marketing. With over a decade of experience in elevating brands, Ahmed has a proven track record of driving organizations to new heights both regionally and internationally. His leadership extends beyond corporate realms; he played a pivotal role in founding and establishing NGOs. Ahmed’s diverse roles and responsibilities highlight his ability to excel across different functions. Ahmed’s academic credentials include an EMBA from INSEAD and advanced programs from Harvard and Columbia Business Schools.

As the Chief Commercial Officer of Adeera Hospitality Group, Thomas Grundner is responsible for leading the commercial cross-functional areas including Sales, Revenue Management, Distribution, Performance Marketing, Loyalty, Data Mining, and Customer Relationship Management (CRM). His focus is on shaping the vision, driving commercial success and expanding the footprint of HMC across Saudi Arabia and beyond. With over 25 years of experience, he brings a wealth of knowledge and expertise to the role.

Amit Gandhi is the Chief Financial Officer at Adeera Hospitality Group, wholly owned by PIF. As a strategic finance business partner, Amit leads corporate finance and accounting, feasibility, risk management, internal controls, audit & tax, reporting and analysis.  He is also responsible for driving financial performance and providing strategic counsel to Adeera's leadership and CEO; supporting the long-term vision and growth plans of Adeera across Saudi Arabia and beyond.

Samir Baidas is the driving force behind business strategy and innovation at Adeera Hospitality Group, as the Chief Development Officer. Tasked with fulfilling Adeera’s vision of becoming the leading hospitality entity in Saudi Arabia, Samir applies his extensive 28-year legacy of cross-cultural proficiency acquired internationally to steer the company's growth and success.

With a decade-long track record in the industry, Ahmed Al Sheikh holds the role of Director of Brands at Adeera Hospitality Group. His extensive marketing and branding expertise has been honed across the Middle East, where he has successfully executed prominent campaigns for notable regional corporations. In his role at Adeera Hospitality Group, Ahmed’s purview includes the creation and nurturing of several hospitality brands. He leads the charge on branding and marketing efforts, coordinating with a wide network of global agencies and partners to ensure effective operations. A significant part of his role involves shaping and promoting brands that invite the world to experience the rich traditions and hospitality of Saudi Arabia.

Sammar S. Hattab, a luminary in the realm of hospitality, seamlessly blends cultural heritage with forward-thinking innovation through her distinguished career in Marketing & Communications at esteemed establishments. Her visionary leadership has navigated pre-opening and post-opening triumphs, notably at Six Senses Southern Dunes, The Red Sea. In harmony with Adeera's ethos, Sammar embodies sustainability, innovation, and cultural authenticity, surpassing expectations and paving the way for discovery, all while upholding excellence, generosity, and unwavering integrity across generations. Her journey symbolizes Adeera's commitment to shaping a future where tradition and modernity converge seamlessly in the hospitality industry.

A Saudi national, Mohamad joined Adeera's as the Director of Development. Team in 2024, prior to the company's launch, to expand its brands across the Kingdom.His path in hospitality was sparked by his hospitality education at the Glion Institute of Higher Education in Switzerland and Cornell University in the USA where he obtained his Master's degree in Hospitality Management. Mohamad began his career by working for six years in various operational roles in renowned luxury hotels such as Four Seasons and Mandarin Oriental in Geneva, Paris, and London. He later pivoted to the world of hospitality and tourism consulting, working for three years as a strategy consultant in Barcelona and engaging in a diverse range of projects with GCC-based public and private sector clients. Prior to joining HMC, Mohamad was part the Six Senses Development team for two and a half years, expanding the brand in Europe, the Middle East, and Africa.