WHY ADEERA?
TAILOR-MADE FOR SAUDI arabia
New destinations re-shaping travel, disruptive ambitions of global proportions, and entire travel segments opening-up for the first time. We know where opportunity is concentrated and have the unique capabilities to capture it.
Our portfolio has been created for Saudi Arabia and perfectly optimized to meet the market's greatest unmet needs. If you want to glimpse the future of Saudi Arabia's hospitality, look no further.
Solving unmet market needs
Our portfolio of highly differentiated brands targets Saudi Arabia's most valuable new opportunities
World-class expertise. Home advantage
Residing in Saudi Arabia and headquartered in Riyadh, our leadership team combines international management expertise with Saudi talents
Global-local commercial edge
Our commercial model blends best global practices with innovative regional distribution and local campaign development
Cultural connection
Deep guest connection is powered by our extensive regional research, locally-tailored properties and the rich cultural understanding of our homegrown team
Leading brand recognition
With ambitions to become synonymous with Saudi Arabia's hospitality, we promise high levels of sustained brand investment
Solving unmet market needs
Our portfolio of highly differentiated brands target the Kingdom's most valuable whitespace opportunities
World-class expertise. Home advantage
Residing in Saudi Arabia and headquartered in Riyadh, our leadership team combines international management expertise with Saudi talent
Global-local
commercial edge
Our commercial model blends global best practice with innovative regional distribution and local campaign development
Leading brand recognition
With ambitions to become synonymous with Saudi Hospitality, we promise high levels of sustained brand investment
Leading brand recognition
With ambitions to become synonymous with Saudi Hospitality, we promise high levels of sustained brand investment.
WHY ADEERA?
BUILT FOR TRANSFORMATION
The untapped potential of Saudi Arabia's hospitality is unrivaled. But so is the speed of change. Non-stop evolution in lifestyles, interests and social trends means the Saudi Arabia's guest opportunities are constantly shifting. We’re built to keep you ahead.
Market foresight
Leading Saudi Arabia's market insight capabilities enable us to anticipate social change ahead of the field
Agile ways of working
We promote an agile, entrepreneurial culture, to respond rapidly and efficiently to emerging opportunities
Uncommon simplicity
Fully compliant with Saudi Arabia's laws and regional regulations (and without complex management layers), we simplify project delivery
Forward-thinking technology
Free from legacy systems, we offer an open, accessible tech infrastructure and can implement guest-centric tech and advanced features ahead of the curve - driving direct bookings
Market foresight
Leading KSA market insight capabilities enable us to anticipate social change ahead of the field
Agile ways of working
We promote an agile, entrepreneurial culture, to respond rapidly and efficiently to emerging opportunities
Uncommon simplicity
Fully aligned to Saudi law and regional regulation (and without complex management layers), we simplify project delivery
Forward-thinking technology
Free from legacy systems, we offer an open, accessible IT infrastructure and can implement guest-centric tech and advanced booking features ahead of the curve - driving direct conversion
WHY ADEERA?
GUEST-centered, purpose-DRIVEN
In Saudi Arabia, rich with talents and an incredible instinct for hospitality, learning and development drives performance. Adeera will bring together and develop a diverse team of world-class talents - from across Saudi Arabia and beyond - around the most significant guest opportunities.
Purpose-driven culture
We’re aligning ourselves to the transformation of Saudi Arabia; aiming to inspire its most engaged and exciting talents
Saudi Arabia's hospitality, mastered
With a service culture rooted in Saudi Arabian culture - we’re training the first team to combine authentic Saudi Arabian service with world-class quality and standards
Part of a great ambition
We leverage the scale efficiencies and innovation experience of PIF with unparalleled access to shared resources, technical breakthroughs and an institutional position in Saudi Arabia's ecosystem
National hospitality flagship
As the national hospitality champion, we benefit from first-choice status and preferential relationships in local and global partnerships
Net-positive impact
We embed sustainable practices, measurement and reporting into our governance, to maximize the owner value of our sustainable operating model
Purpose-driven culture
We’re aligning ourselves to the transformation of the Kingdom; aiming to inspire its most engaged and exciting talent
Saudi Hospitality, mastered
With a service culture rooted in Saudi culture - we’re training the first team to combine authentic Saudi service and world-class quality and standards.
PIF powered
We leverage the scale efficiencies and experience innovation of PIF with unparalleled access to shared resources, technical breakthroughs and an institutional position in the Saudi ecosystem
National hospitality flagship
As the national hospitality champion, we benefit from first-choice status and preferential relationships in local and global partnerships.
Net-positive impact
We embed sustainable practices, measurement and reporting into our governance, to maximize the owner value of our sustainable operating model