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Browse Adeera's latest openings, experiences and announcements, to discover where Saudi Arabia's hospitality is heading. This is where the future is.

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Announcement

Adeera Joins Global Hotel Alliance, Connecting Global Travelers to the Heart of Saudi Hospitality

The Hotel Management Company “Adeera” a PIF company which is set to be Saudi Arabia’s national hospitality champion has joined Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

Adeera and the Architecture and Design Commission Sign a Partnership Agreement to Promote Innovation

Announcement

February 25, 2025

Adeera and the Architecture and Design Commission Sign a Partnership Agreement to Promote Innovation

Hotel Management Company “Adeera”, has entered into a memorandum of understanding with the Architecture and Design Commission (ADC), marking a strategic partnership to authentically reflect Saudi Arabia’s rich culture in Adeera’s hotel brands.

Adeera Signs Memorandum of Understanding with Ministry of Tourism

Announcement

January 30, 2025

Adeera Signs Memorandum of Understanding with Ministry of Tourism

Hotel Management Company “Adeera”, a PIF company, has signed a Memorandum of Understanding with the Ministry of Tourism to open new horizons for developing the hospitality and tourism sector in the Kingdom.

PIF launches Hotel Management Company (Adeera) to develop distinct new Saudi hospitality brands

Announcement

December 10, 2024

PIF launches Hotel Management Company (Adeera) to develop distinct new Saudi hospitality brands

Adeera to be a national champion in the hotel sector by developing and operating new homegrown brands embodying authentic Saudi culture and hospitality

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