Adeera Signs Memorandum of Understanding with Ministry of Tourism

Adeera Signs Memorandum of Understanding with Ministry of Tourism
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RIYADH – January 30, 2025

Hotel Management Company “Adeera”, a PIF company, has signed a Memorandum of Understanding  with the Ministry of Tourism to open new horizons for developing the hospitality and tourism sector in the Kingdom. This agreement aims to enhance national capabilities, creating new opportunities, exchange expertise and knowledge, and launch specialized training initiatives.

These efforts align with the national tourism strategy and Adeera’s goals to strengthen the commitment of developing exceptional hospitality experiences and elevating Saudi Arabia's tourism sector in line with the ambitious goals of Saudi Vision 2030. Through this partnership, Adeera seeks to strengthen the Kingdom's position on the global tourism map and transform Saudi Arabia into an exceptional tourist destination sought by the world, highlighting the Kingdom's hospitable nature with national expertise capable of providing exceptional services and experiences.

The memorandum includes key pillars to developing the tourism sector in the Kingdom, including:

Workforce Planning: Building clear career paths and quality job opportunities, enhancing national capabilities and efficiency.

Training, Development, and Localization: Designing specialized training programs to prepare Saudis for work in the hospitality sector, with incentives to promote employment through attractive support packages.

Quality Improvement: Collaborating with leading educational institutions to provide innovative educational programs that ensure the highest standards in tourism education.

Supporting Tourism Projects: Facilitating procedures and promoting the growth of tourism projects, enhancing the presence and visibility of Adeera in the sector.

On this occasion, Mr. Stefan Leser, CEO of "Adeera," expressed his affirmation of the importance of this strategic partnership in supporting and empowering the tourism infrastructure. He added: "At Adeera, we believe in the importance of developing qualified national talents equipped with the skills and expertise to compete on the global stage." He further stated, "Our aim is not only to accelerate tourism growth but also to create a tangible impact that reflects the authenticity of Saudi hospitality by enriching the visitor experience and showcasing the Kingdom's identity and hospitable culture."

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‍About Adeera

Hotel Management Company “Adeera”, Saudi Arabia’s national hospitality champion, aims to develop hotel brands and provide a unique visitor experience by embodying the authentic Saudi hospitality and generosity culture to the highest global standards. An imperative goal of Adeera is to empower talents and competencies through its initiatives with partners and leading educational and training institutions, contributing to the achievement of Vision 2030 objectives and placing the Kingdom on the global tourism map.

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