PIF launches Hotel Management Company (Adeera) to develop distinct new Saudi hospitality brands

PIF launches Hotel Management Company (Adeera) to develop distinct new Saudi hospitality brands
‍

• Adeera to be a national champion in the hotel sector by developing and operating new homegrown brands embodying authentic Saudi culture and hospitality

• The launch comes as Saudi Arabia is expanding its hospitality and tourism offerings

• Adeera aims to complement the various international brands already in Saudi Arabia and expand opportunities for Saudi talent and the private sector

‍

RIYADH – December 10, 2024 – PIF today announced the launch of the Hotel Management Company (Adeera), a new hospitality management firm that will operate and manage hotels, combining the highest industry standards with timeless authentic Saudi hospitality.

Adeera, a wholly owned PIF company, will be a national champion, leading the Saudi hospitality sector and enhancing local talent and expertise. It aims to build new world-class Saudi hotel brands and to enhance the capacity of the local sector by launching programs for training and skills development, in cooperation with international hospitality specialists.

At a time when Saudi Arabia is cementing its place as a major tourism destination, the company seeks to introduce a portfolio of distinctive Saudi hotel brands, serving various segments from mid-range to ultra-luxury, for different categories of visitor. It will unlock new business opportunities, focusing on the Saudi hospitality experience, working with hotel developers to maximize the contribution from the local private sector.

‍

Read More...

‍

Source – PIF Press Release – “PIF launches Hotel Management Company (Adeera) to develop distinct new Saudi hospitality brands”, December 10th, 2024.
Link: PIF Official Press Release